Chapter 7
I'm unsurprised that rats in a nice environment were less addicted to drugs than those in a bad one; who wouldn't want to escape a bad environment? The various experiments had very interesting results--even with sugar, the happy rats didn't want the drugs.
Computer scientists can use this information to help develop technologies to assists addicts in ending their addictions (like quitting smoking). These technologies could include reward systems for avoiding the substance or simply a tracker for how long they have gone without the substance. Additionally, computer scientists could also use this poChapter 8wer for evil (a poetic exaggeration): they can make their products addictive by providing an escape from the current environment or situation. Many Second Life users used it as an alternate reality as opposed to a game because their Second Lives were better than their real ones.
Chapter 8
The whole memory implantation thing is scary to me. It makes me wonder how much of my childhood is fabricated or dream fragments, and it makes it seem like the entire movie Inception was unnecessary (they could have just mentioned the idea to the target, but I suppose the dream thing was more dramatic. And more awesome). How interesting that people fabricated details of their "memories", like a blue flannel shirt. I know that I am prone to remembering small details if I am told, but am often so belligerent about my own memories that I'm sometimes wrong.
I'm not sure how computer scientists could use this information. It seems a little...evil. Maybe memory recording? Repressed memory depository? I really don't know.